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Yes Men hoax calls on adidas to get serious about workers’ rights

Pictures from the hoax organized by The Yes Men.

On January 16, The Yes Men, working with Clean Clothes Campaign, staged a high-profile hoax, naming and shaming adidas for its failure to respect workers’ rights.

The stunt began with a surprise announcement from ‘adidas’, detailing their bold new plan to prioritize and protect workers’ rights, and their ground-breaking appointment of a Cambodian former garment worker and union leader, ‘Vay Ya Nak Phoan’ ('garment worker’ in Khmer) as adidas’ Co-CEO, alongside Bjorn Gulden, who took charge of the company on January 1.